Dave McGuigan is one of the most innovative and energetic marketing minds in practice today. He’s also the author of the inspirational classic IN OUR LIFETIME, 100 IDEAS, THOUGHTS AND OBSERVATIONS FOR TODAY’S WORLD and is founder and chair of OUR WORLD TOO, an organization dedicated to advancing tools which engage “individuals everywhere” in the fight for sustainability. He joins me In Conversation to talk about OW2 and how IN OUR LIFETIME came to be.